Co-branding in air carriers

Doi:https://doi.org/10.37940/JRLS.2020.1.2.1

Abstract

This study explored  definition of the joint trademark of air transport corporations  and relevant legal  provisions followed for registration process,  as well as the legal and economic  effects resulting  from  this topic on  consumers and air transport  companies. The co- branding in air transportation  companies represents  the  confidence  granted  between the  air transportation  companies and consumers  in  relation to the confidence  granted between the air transportation companies and  consumers in  relation to the  provided  products  and services. This  topic has enormous  importance  in  the  field  of commercial law  because  of  its  great  fame  which  assists it to spread  and  expand  around the  world  maximizing the economic  return of  its  owners,  and facilitate the  air consumer the process  of  selecting  the product  and air  service, and distinguishing  it from  similar products  and  services  of  other air companies .